Content is the present – and future – of marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
As traditional marketing is becoming less and less effective, content marketing is considered the most effective way to communicate brand stories and brand values in the preferred channels of your target audience. The enterprises who master content marketing experience increased sales, cost savings, and qualitatively better customers who are more loyal.
Quality content is part of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: Successful PR strategies address issues readers care about, not only their business.
- PPC: For PPC to work, you need great content behind it.
- Inbound marketing: Content is key to driving inbound traffic and leads.
- Content strategy: Content strategy is part of most content marketing strategies.
Content Marketing is what feeds the staff at Bergensia.com; we are happy to engage with brands and organizations that have a relevant story to tell our readers. For many of our readers, Bergensia.com is the primary news site for updates on the efforts and setbacks as more and more organizations align their strategies with the Sustainable Development Goals (SDGs) as defined by the United Nations.
Examples of such stories:
how your brand relates to the sustainable development goals,
how your organization and its customers make a special effort towards the SDGs.
how you want people to engage with your brand or organization to make sustainable choices.
how you educate, collaborate, or hire with the SDGs at the center.
The Sustainable Gazette Bergensia.com is born out of the social-democratic model of Norway and Scandinavia, our fees are therefore related to the economic capacity of your organization;
“Eternal life” and a minimum of 10.000 sustainability-conscious readers for only 10 000 NOK
Quality stories that are relevant will “live” for 12/24/36 months attracting new readers each month. At a premium price, you also get to audit your content to make it up to date, and you may have more than one post. Together with Bergensias staff, you can arrange so that each month you publish new relevant content at no extra cost except for time and materials (edit, photo, video, animation, etc.)
Our hourly rate is NOK 1200,- a half-day is NOK 5.000 and a day is NOK 10.000. Travel excluded.