The priceless view over Loch Lomond, Scotland.Gary_Ellis_Photography / shutterstock Tom Oliver, University of Reading There’s a new nature conservation strategy in town – and it means business. During the 1970s, 80s, and 90s the main tactic to protect wildlife was to highlight the plight of charismatic “flagship” species (remember the WWF Save the Panda … Continue reading Nature: how do you put a price on something that has infinite worth?